Content Planning - Made Easy!

Download your free KTVAS Content Planner PDF HERE for 6 weeks of easy-peasy content your subscribers will love!

 My clients often ask me how I manage to come up with fresh ideas for their content plan,
and I always tell them the truth.. I think about what I want to know as a consumer, not as a business owner! Sometimes we get so tangled up in the running of our businesses that it becomes difficult to see things from the other side.. I hope that you will find the following information useful, but if you would like a wee bit of hands on help, feel free to book a KTVAS Discovery Call today.

To help me keep my content fresh, I cycle through several of my own content planners. This PDF is one of the systems I use for my very own clients and it's super straight forward!

RED DAYS - ENGAGEMENT
On red days we put the 'Social' in Social-Media! This is the time to respond to all of those comments left on previous posts, have a look at who exactly has liked your posts and take the time to go interact on their profile by leaving some love via the like or heart react buttons, or even by leaving comments on their posts.. Genuine non-salesy engagement is what the algorithm loves - so make sure to spend as much time on this as you do on planning your own posts!

ORANGE DAYS - PLANNING & SCHEDULING
I try to get this part done as quickly as possible as sometimes by overthinking things we can strip away the authenticity of our content. An hour and a half should be more than plenty of time to plan, create and schedule 3 posts. Especially when using this method!

DARK GREY DAYS - ADVERTISE YOUR SERVICES
I have a selection of advert type posts which I use to highlight my service and package options. It's fine to reuse these sporadically and sparingly. I also use this slot to draw attention to any special offers or discounts. 

LIGHT GREY DAYS - BEHIND THE SCENES OF WHAT YOU DO
People love a sneak peek behind the scenes and almost all my clients see positive engagement on these types of posts. You could record a short video of you preparing your tools before beginning work, or a before and after image, or even a cheeky selfie! If you're really stuck you could simply ask what aspects of your business interest your subscribers and then use those suggestions for behind the scenes inspo!

GREEN DAYS - ASK A QUESTION
Green days are a fabulous opportunity to get to know your followers better! Asking questions frequently will help you to identify which of your followers are most engaged with your brand. You could use one of the polling options available on your favourite social media platform or you could create a graphic and receive responses in your comments. You don't even have to keep this relevant to your business, you could ask how they are keeping cool during this summers heatwaves, or who they think will win this weekends big match, or even simply M&M's or Malteasers?

DARK BLUE DAYS - MISHMASH DAY
Dark Blue days are a bit of a mishmash, you could use them to let your followers know about the other ways they can stay connected to your brand, or to share relevant links that your followers might find enjoyable or helpful. To keep this fresh, I do not recommend re-using each one of these more than once every 5 or 6 weeks.

• Share a new blog post
• Share an old blog post
• Share a link to sign up for your Newsletter or highlight what followers can get by subscribing to your Newsletter
• Share a link to an article you found interesting, or that you think your followers will find relevant
• Share a relevant meme
• Share all your socials, website, online diary or e-mail links in one post
• Share industry news
• Share a video, or article
• Shout out to your clients or to other professionals in your business

LIGHT BLUE DAYS - PROVIDE AN ANSWER
Give back to your clients and gain new followers by providing useful hints and tips in line with your profession. This can be little known hacks, or you could introduce them to a product you use to make your working life easier! If you run out of ideas. you can do some market research as to what your followers would like on your Green days!

It's not easy keeping on top of your social media, so I hope this PDF and blog have been helpful in kick-starting your motivation when it comes to your content! Let me know if you would like more info on this in the comments section of this post!